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title
Tobacco Marketing in Stores
overview
MARKETING IN STORESThe tobacco industry spends billions of dollars to market it's deadly products in our stores including: paying retailers to prominently display tobacco products, in-store advertising, price discounts and other in-store promotions.Exposure to tobacco marketing in stores is a primary cause of youth smoking. Every day, our children are exposed to a tremendous amount of tobacco marketing in our grocery stores, convenience stories and pharmacies.To protect our kids, we must reduce youth exposure to in-store tobacco marketing.
facts
THE FACTS1. In 2006, tobacco companies spent 12.5 billion nationally on advertising, promotions and price discounts for wholesalers and retailers. That is more than the amount spent to market junk food, soda and alcohol combined.2. In New York State, the tobacco industry spends approximately $1.1 million per day to market its products.3. Studies show that exposure to cigarette advertising causes nonsmoking adolescents to initiate smoking and to move toward regular smoking4. Young people are more likely to be influenced by advertisingf than by peer or parental smoking
walls video
If Walls Could Talk
title II
Smoke Free Media
overview II
SMOKEFREE MEDIAThe tobacco industry has a long standing history with Hollywood and the entertainment industry. Big Tobacco uses movies to both normalize and glamorize tobacco use.Tobacco use in the movies is often unrealistic and has a powerful impact on teens decisions to smoke.When teens watch their favorite stars light up on screen, they become 16 times more likely to have positive attitudes about smoking in the future. Stop the tobacco industry from using movies as a recruitment device!
facts II
THE FACTS1. Smoking in movies is the most powerful pro-tobacco influence on kids today, accounting for 44% of adolescents who start smoking, an effect even stronger than cigarette advertising2. Taking all other factors into account — such as whether their parents smoke — seeing a lot of smoking in movies tripled the odds that teens would try smoking3. More important, exposure to smoking in the movies quadrupled the chance that nonsmokers kids would start4. Smoking on screen recruits 390,000 kids to smoke a year
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